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Jan 12, 2013 2:30am PST
of the first persons that thought of game mechanics beyond the traditional game environment. >> rajat thought about letting people post. >> a light bulb lights up next to joe's comment. one person thought that his comment was insightful and that stays with the comment. >> and by using this reputation system, the idea could be that the entire community could work together to determine who should we pay attention to. >> as each commentator gets more votes they receive trophy badges letting other readers know who's most popular this in turn gets others engaged and it begins to feel like a game. >> whenever we engage in any system, we ask what's in it for me. and you sbrets an answer to that question otherwise it's meaningless. >> for readers that kind of communication can be highly valuable but it's also something that can't be bought for money. >> we were hitting a little under a million page views at that time in '06. and today, over the summer, we crossed the 6 million mark. it's been a very rapid increase in how much people are actually using that. >> so part of what gamefication
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